Content Engagement Specialist

Role Overview • We are looking for a YouTube Specialist who can build and scale our financial education channel from scratch. This is a full-ownership role from strategy and scripting to production, publishing, and engagement. • The candidate must understand financial content, compliance sensitivity, and YouTube growth mechanics. • This is not just a content role. This is a growth engine role. Key Responsibilities 1. Channel Strategy & Positioning • Launch and structure the YouTube channel aligned with financial brand positioning • Define content pillars (Bonds, Fixed Income, Investor Education, Product Explainers) • Conduct keyword research for high-intent finance queries • Identify content gaps from competitors 2. Financial Content Planning & Scripting • Create monthly content calendars aligned with marketing goals • Write clear, compliant, high-retention scripts • Simplify complex concepts like YTM, credit ratings, risk profiling • Work with compliance team for required disclaimers 3. Production & Shoot Management • Coordinate shoots (in-house or with vendors) • Direct anchors/experts during filming • Ensure professional quality (audio, lighting, delivery) • Guide editing for retention, hook strength, and CTAs 4. SEO, Publishing & Optimization • Upload with SEO-optimized titles & descriptions • Create high-CTR thumbnails • Implement YouTube Shorts strategy • Optimize end screens, chapters, tags 5. Growth & Performance Tracking • Monitor CTR, retention, watch time, subscribers • Improve performance via thumbnail & title testing • Align content with lead generation funnel • Share monthly analytics reports Required Skills • Strong understanding of YouTube algorithm, SEO & analytics (CTR, retention, watch time) • Experience managing a YouTube channel end-to-end • Ability to write clear, engaging scripts for financial content • Basic knowledge of bonds, fixed income & investor education topics • Experience in thumbnail planning & title optimization • Working knowledge of video production & editing tools • Data-driven mindset with monthly performance reporting capability • Ability to work with compliance-sensitive financial content