Vice President of Marketing

Job Title: Vice President – Marketing Location: Noida Employment Type: Full-Time Department: Marketing & Growth About The Company Makunai Global is a rapidly growing SaaS company focused on delivering innovative business communication and automation solutions. Our product portfolio includes CRM platforms, WhatsApp Automation solutions, IVR systems, and AI-powered customer engagement tools designed to help businesses improve operational efficiency and customer interactions. We are looking for a strategic and execution-focused Vice President – Marketing to lead brand growth, demand generation, product positioning, and customer acquisition initiatives across the organization. Role Overview The VP – Marketing will be responsible for building and executing the company's overall marketing strategy, driving brand visibility, generating qualified pipeline, and strengthening market positioning for our SaaS products. This role requires a strong leader with expertise in B2B SaaS marketing, demand generation, performance marketing, product marketing, and team leadership. The ideal candidate should have experience scaling marketing operations in high-growth startup environments and driving measurable business impact. Key Responsibilities Marketing Strategy & Brand Growth • Develop and execute the overall marketing strategy aligned with company growth and revenue goals. • Build strong brand positioning and market presence for CRM, WhatsApp Automation, IVR, and AI-powered solutions. • Lead brand awareness, thought leadership, and customer engagement initiatives across digital and offline channels. • Define marketing KPIs, GTM plans, and growth frameworks. Demand Generation & Pipeline Growth • Drive inbound and outbound lead generation strategies to support revenue objectives. • Lead multi-channel marketing campaigns including SEO, SEM, social media, email marketing, webinars, events, and partnerships. • Optimize marketing funnels to improve lead quality, conversion rates, and customer acquisition efficiency. • Collaborate closely with sales teams to improve pipeline generation and campaign effectiveness. Product Marketing & GTM Execution • Oversee product positioning, messaging, and competitive differentiation for SaaS products. • Lead product launch campaigns, feature announcements, and customer communication strategies. • Develop sales enablement materials including presentations, case studies, brochures, and battle cards. • Conduct customer and market research to identify trends, customer pain points, and growth opportunities. Performance Marketing & Analytics • Manage paid marketing initiatives across Google Ads, LinkedIn, Meta, and other digital channels. • Monitor campaign performance, attribution, CAC, ROI, and funnel metrics. • Build data-driven reporting systems and dashboards to improve marketing efficiency. • Leverage analytics and experimentation to optimize campaign performance and customer acquisition. Team Leadership & Collaboration • Build, mentor, and lead high-performing marketing, content, design, and growth teams. • Collaborate with product, sales, customer success, and leadership teams on business growth initiatives. • Establish scalable marketing processes, workflows, and automation systems. • Manage agency relationships, vendors, and external marketing partnerships. Events & Strategic Outreach • Plan and execute industry events, webinars, partner campaigns, and networking initiatives. • Strengthen the company's presence across industry forums, digital platforms, and strategic communities. • Identify partnership and co-marketing opportunities to expand reach and brand visibility. Required Skills & Qualifications • Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred). • 8–15 years of experience in B2B SaaS Marketing, Demand Generation, Growth Marketing, or Product Marketing. • Proven experience leading marketing teams and scaling marketing operations in SaaS or technology companies. • Strong understanding of SaaS growth metrics, digital marketing funnels, and customer acquisition strategies. • Expertise in performance marketing, SEO, email marketing, automation tools, and analytics platforms. • Strong leadership, communication, analytical, and strategic planning skills. • Experience with CRM platforms, marketing automation, and reporting tools. Preferred Experience • Experience in CRM, CPaaS, WhatsApp Automation, IVR, AI, or communication technology products. • Startup or high-growth SaaS environment experience preferred. • Understanding of enterprise and SMB customer acquisition strategies. • Experience managing product-led and sales-assisted growth models is a plus. Key Performance Indicators (KPIs) • Marketing Qualified Leads (MQLs) and pipeline contribution • Customer Acquisition Cost (CAC) • Campaign ROI and conversion rates • Brand visibility and engagement metrics • Website traffic and inbound lead growth • Revenue contribution from marketing initiatives • Retention and customer engagement performance Why Join Us • Opportunity to lead marketing for a fast-growing SaaS company. • High ownership and strategic leadership exposure. • Collaborative and innovation-driven work culture. • Work with AI-powered communication and automation products. • Competitive compensation and long-term growth opportunities. Skills Required Marketing Automation, Sem, Product Marketing, Email Marketing, Performance Marketing, Demand Generation, Seo, Social Media